Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from Toys4Think through our website (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically gather specific information about your device, such as your web browser, IP address, time zone, and some cookies stored on your device. Additionally, as you browse, we collect data about the web pages or products you view, websites or search terms that directed you to our Site, and details on how you interact with the Site. We refer to this as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: Small data files stored on your device, often containing an anonymous unique identifier. For details about cookies and how to disable them, visit allaboutcookies.org.
  • Log files: These track actions on the Site, collecting your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
  • Web beacons, tags, and pixels: These electronic files monitor browsing behavior on the Site.

When you make or attempt a purchase through the Site, we collect personal details such as your name, billing and shipping addresses, payment details (including credit card numbers), email address, and phone number. This is referred to as “Order Information.”

In this Privacy Policy, “Personal Information” encompasses both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use Order Information to:

  • Process and fulfill orders (including payment handling, shipping, and providing invoices or order confirmations).
  • Communicate with you.
  • Screen orders for potential risk or fraud.
  • Deliver information or promotions related to our products or services, in line with your preferences.

Device Information is used to:

  • Screen for potential risk or fraud (particularly your IP address).
  • Enhance and optimize our Site by analyzing browsing patterns and evaluating marketing campaign success.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to support our operations, as described above. For example:

  • We use Shopify to power our store. Learn more about Shopify’s privacy practices here.
  • We utilize Google Analytics to better understand how customers use the Site. Learn more here and opt out here.

Additionally, we may share your Personal Information to comply with legal obligations or protect our rights, such as responding to subpoenas, search warrants, or lawful data requests.

BEHAVIORAL ADVERTISING

We use your Personal Information to provide targeted advertisements or marketing communications we believe will interest you. For information on how targeted advertising works, visit the NAI’s educational page.

You can opt out of targeted advertising:

For broader opt-out options, visit the Digital Advertising Alliance.

DO NOT TRACK

Our Site does not alter its data collection or usage when receiving Do Not Track signals from browsers.

YOUR RIGHTS

If you are a European resident, you have the right to access, update, or delete the personal information we hold about you. To exercise these rights, contact us using the details below.

We process your information to fulfill contracts (e.g., completing orders) or to pursue our legitimate business interests. Your data may be transferred outside Europe, including to Canada or the United States.

DATA RETENTION

We retain Order Information for our records unless you request its deletion.

CURRENCY CONVERSION

By using our website, you agree to let third parties process your IP address to determine your location for currency conversion purposes. This information is stored in a session cookie in your browser, ensuring consistent local currency display while browsing.

CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes in practices, legal requirements, or operational needs.

CONTACT US

For more information about our privacy practices, or if you have questions or complaints, please contact us at:
Email: info@toys4think.com